A tool to measure and enhance the performance of your stands, showrooms and other
Conceptexpo Project offers a tool that is simple to install, easy to use, 100% legal and with objective results.
HOW IS IT INSTALLED?
It’s really easy to install. Based on the questions you want to ask, we will propose an implementation plan for the boxes and from there, the number of boxes that are needed.
What can we learn?
The performance analysis of the stand allowed us to validate the marketing trends of the moment and to identify the most attractive vehicles and colours that the visitors were drawn to, which will influence the exhibitor’s communication in the short and medium term.
Following the stand analysis, we can cross check the data with the quotes made by the exhibitor and confirm the assumptions made about the performance of the stand. In addition, we can place boxes at the busiest dealerships and identify the rebound rate, in other words the number of visitors who came to the Show and who then visited a dealer.
The in-depth analysis of the results allowed us to identify the typical route followed, which resulted in the rethinking of the layout of the vehicles on the stand. The route to follow will be even more efficient next year.
By studying the number of visitors throughout the show, we were able to identify the busiest periods and the quieter periods which will help to optimise the schedules of the stewards and hostesses for next year, thus saving money.
MEASURING BUT ALSO COMMUNICATING WITH THE VISITORS THROUGH THE 'KIOSQUE' FUNCTION
The boxes can emit a signal that allows the visitors/clients to connect to a network.
Once they connect, they are automatically redirected to the personal page of the exhibitor (or the point-of-sale).
This page will allow, for instance:
- To send information in text or video format
- To create links to facebook/twitter/instagram/etc.
- To download brochures, promotional offers, etc.
- To participate in a game competition
You will also be able to collect data from the visitors through a form - for example for participating in a competition or to download the brochures
WHY COMBINE THE USE AT THE STAND AND AT THE POINT OF SALE?
Combining the use of the boxes on both your stand and at your points of sale allows you to know your rebound rate, in other words the number of visitors who came to the show and then came to your showroom/point-of-sale.
WHERE TO ORDER THIS SERVICE?
Conceptexpo Project is the distributor for Belgium of this easy, inexpensive solution that provides detailed complete results.
Are you interested ? Do you want more information ? Contact us !
