Reynaers Aluminium - Batibouw 2016
When marketing objectives challenge the technical challenge...
Real presentation of products, plasma screens with project references, numerous iPad competitions to collect visitors’ data, discussion corner, dealer contacts...The Reynaers Aluminium stand is the reflection of its main marketing objective for this 2016 edition: contact with visitors planning renovation or building work in order to create leads for the dealers. Our architects have therefore created a product-orientated stand in line with the corporate image of Reynaers Aluminium.
A few technical challenges...
In order to allow visitors using their 5 senses and ‘living the products’ in full, numerous products were presented in real situations. Doors, windows and sliding doors, they had to be frequently, easily and safely handled.
Structures had to be created for the stabilisation of these large products of considerable weight. As their dimensions are invariable, the structures also had to be accurate to the last millimetre. The creation of prototypes validated the integration of products in the structures.
Another challenge, the free standing wall of the ‘upstairs’ part of the stand, that could not burden the products with any weight restriction so as not to destabilise them.
The work was achieved in close co-operation between the teams of Reynaers Aluminium and Conceptexpo. Previously, during the whole production phase of the project, the co-operation between the Reynaers Aluminium production teams and our technical study office was constant. To ensure perfect accuracy, it continued during the whole assembly with the installation teams of Reynaers Aluminium and the fitters of Conceptexpo.
Do your products/services require a specific technical presentation? Please contact us to discuss your project.
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